Every fall, Catholic schools across the country buzz with activity as we welcome families and prospective students for open houses, tours, and visit days. It is the season of hope for enrollment management teams—a time to showcase our school's values, mission, and community. The warmth of the Catholic school spirit is on full display as we open our doors and our hearts to show families what makes our school so special. 

Now, as fall leads into winter and as we turn the corner from recruitment to enrollment, we find ourselves in a new, more vulnerable season where the dynamic shifts. Families enter a phase of discernment, carefully weighing what they have seen, learned, and experienced about our school with their own values, priorities, and logistical considerations. For some, the decision is immediate and affirming; for others, it is more complex, influenced by various factors—finances, family commitments, transportation, or the consideration of other school options. Now the decision rests with the families. 

This gap between the hope of recruitment and the reality of enrollment is a delicate balance. It is a time that requires faith—not only in our efforts but also in the understanding that every family’s journey is unique. We have to trust that the seeds we have planted will grow, whether with us or elsewhere.

In Catholic education, we are called to be faithful stewards, to extend hospitality, and to share the Gospel through our educational mission. As enrollment season unfolds, it is important to remember that our mission is NOT solely dependent on the number of students we enroll. Our faith teaches us that even if the fruits of our work are not immediately visible, we must persevere in advancing the mission of our school.

Our time of waiting during the enrollment season is far from passive.  We continue to engage families, answer questions, offer support, and meet them where they are. Our role is to accompany them, no matter the outcome, with kindness, patience, understanding, and love.

The transition from recruitment to enrollment is an exercise in both strategy and faith. We have put forth our message with joy and conviction, showing families the values and community that define our schools. Now, as we move into the waiting season, we embrace the opportunity to support families with open hearts, regardless of their final decision. We trust that our mission will flourish, not only through those who choose to join us but also through the seeds we plant along the way. In Catholic education, hope is both our beginning and our foundation.

Learn about our Enrollment Management services today! Contact Shana Rossi.