Virtual Sessions in Advancement, Leadership, Strategic Planning, Communications, Enrollment Management
With over 40 virtual classes available in an a la carte format, this is a national distance learning event for Catholic school enrollment management, advancement, communications, marketing and board leaders. Let the highly-experienced, Partners in Mission team help you with strategies, solutions and responses you need in the face of unprecedented change.
Sessions are suited for all levels of experience and roles within Catholic schools, religious communities and Diocesan leadership.
Tuesday, July 20 though Tuesday, July 27, 2020
Sessions offered at 11:00 a.m., 12:30 p.m., 2:00 p.m., and 3:30 p.m. EST
SESSIONS
- All Sessions + Descriptions
- Sessions by Enrollment Management Track
- Sessions by Advancement Track
- Sessions by Alphabetical Order
- Sessions for Elementary Schools
- Sessions for Diocesan Schools
All Sessions + Descriptions
SESSIONS + DESCRIPTIONS
- Tuesday, July 20
- Wednesday, July 21
- Thursday, July 22
- Friday, July 23
- Monday, July 26
- Tuesday, July 27
Tuesday, July 20
11:00 AM A (ADV)
The Ideal Advancement Program/Office/Team: A Comprehensive Look at the Essential Components of a Comprehensive Advancement Program: Strategy, Operations and Revenue
Chris Hagerty + Larry Furey
The proven Partners in Mission comprehensive model for Advancement has generated hundreds of millions of dollars for Catholic schools, dioceses and religious communities. That success continues for Partners in Mission clients even following this challenging pandemic. Join Partners in Mission Founder Larry Furey and Senior Partner Chris Hagerty to learn strategies and solutions to navigate Annual Giving, Student Recruitment, Capital Campaigns, Major Gifts, Special Events, and more!
11:00 AM B (EM)
Enrollment Management 101: The Art & Science to Grow Enrollment
Cathy Donahue
Strategic Enrollment Management is key to growing recruitment and retention outcomes. Learn and assess how effectively your individual school is navigating the Enrollment Management funnel to create tactical targets for growth.
12:30 PM A (ADV)
One Day Giving Programs
Zane Gizzi
One Day Giving programs continue to grow for both schools and donors. Learn how to plan and execute a successful one day giving programs with a calendar template. A great session for both large and small Advancement teams.
12:30 PM B (EM)
Marketing 101 Applied to the Catholic School
Al Catelli
Apply indispensable marketing principles and research to positively effect your school's enrollment.
2:00 PM A (ADV)
The 7 R's of a Face-to-Face Solicitation
Chris Hagerty
This session will help everyone become more comfortable with making those all-important face-to-face major gift solicitations.
2:00 PM B (EM)
Defining and Delivering Our Value Proposition to Build and Retain Enrollment
Cathy Donahue
Learn how to build word of mouth marketing and target new markets with a value proposition that will fill seats.
3:30 PM A (ADV)
Stewardship: The Key to Donor Loyalty
Zane Gizzi
Stewardship, often neglected and rarely embraced, is an essential component of a robust, fully functioning advancement program. This session will examine the importance of stewardship while offering concrete examples of how to engage donors and say “thank you” with style!
3:30 PM B (EM)
Celebrate, Deliberate, Articulate: Building Goals and Work Plans
Kathy Link
There's no better time to be sure your plans are in place for the coming school year, and this three step process will help you make the most of that planning time! Celebrate your wins, deliberate your strategies, and articulate the tactical plan that will help achieve goals. Planning tool provided.
Wednesday, July 21
11:00 AM A (ADV)
Donor-Centric Advancement
Katie Thiemann
Learn about the tenets of donor-centric thinking and how to engage donors in more substantive and long-term relationships
11:00 AM B (EM)
Branding Your School It's Not What You Think!
Al Catelli
Products are made in a factory but brands are created in the mind. - Walter Landor
With schools trying to make a name for themselves, having a strong brand is crucial. Learn what brand is and is not and why it’s critical to impose brand standards.
12:30 PM A (ADV)
Keep Events Special ….and Hybrid
Larry Furey
Coming off a year of canceled events, constant pivoting, and virtual everything - it's time to figure out what we want to keep, what we want to rethink, and how to keep the best elements of both worlds. This session will be about just that! Join us to hear and share your best practices for fundraising events, constituent engagement activities, donor recognition events, and more. We will share tips on how to approach hybrid events so you can keep your national audience while bringing back the in-person elements we all missed during the pandemic.
12:30 PM B (EM)
Marketing Affordability
Cathy Donahue
Is your Catholic school affordable? This class will show you how to message your price point to attract students and keep them!
2:00 PM A (ADV)
New to Advancement? Discover the Building Blocks of a Successful Advancement Office
Greg Markiton
The Advancement Office is the wellspring of resources for your school. Unpack the strategies and elements of building a thriving operation within your first 24 months.
2:00 PM B (EM)
Re-energize your team for 2021
Cathy Donahue
It's been a long year and a half, and ""pivot-fatigue"" is real! Our staff is tired. Learn how to find the energy to recharge your team for a successful 2021-22 school year.
3:30 PM A (ADV)
Wave Goodbye to Booster and Non-Advancement Fundraising and Live to Tell About It!
Chris Hagerty
Say goodbye to selling subs, pizza, magazines, candy, and other non-advancement and booster fundraisers! This session will concentrate on how to create a true mission-centered approach to advancement and establish a meaningful culture of philanthropy.
3:30 PM B (EM)
Managing First Impressions for Elementary Schools
Kathy Link
You don't get a second chance to make a first impression! From the basics (how is your phone answered?) and beyond (do your faculty understand their role?), learn how you can make small adjustments for big impact.
Thursday, July 22
11:00 AM A (ADV)
Strategic Planning - Six Steps to go from Good to Great
Kathleen Casey
How to for developing an effective strategic plan for Catholic Schools including- keys steps, roles and areas to assess and analyze in order to prioritize allocation of resources and build support for successful implementation of the plan will be presented. Examples of output and deliverables will also be provided to consider.
11:00 AM B (EM)
Running a Successful Virtual Event. Using Personalization to Target Prospective Families.
Kevin Dougherty
Learn how to run an effective virtual event. Best Practices and example agendas to put in place immediately.
12:30 PM A (ADV)
Connecting with Major Donors: Getting in the Door and Making the First Approach.
Greg Markiton
The key to major gifts is building the relationship and getting the meeting. Greg will share specific strategies to get meetings, and to get the results you are looking for once you are eye to eye with your prospects.
12:30 PM B (EM)
Customer Service in Catholic Education and its impact on Advancement/Enrollment Management
Zane Gizzi
As the challenges for Catholic Education continue to mount long term viability for our schools is dependent on providing a transformational educational experience that models the best aspects of customer service utilized in the business world. This session will not only explore how to implement those techniques in our advancement/enrollment management efforts, but will also highlight the importance of a customer service mindset for the entire school community – and how to instill it in every staff member.
2:00 PM A (ADV)
Strengthening Board Support in Turbulent Times
Bob Tift + Kevin Quinn
The 2021-22 school year will require Catholic school leaders to assess and incorporate the many lessons learned during this past year. This course offers proactive solutions for school leaders hoping to demonstrate to their boards, a level preparedness that instills confidence and support.
2:00 PM B (EM)
Personalizing the High School Admissions Experience
Kevin Dougherty
Personalization is the future of admissions. Learn how to segment you marketing efforts Capturing student interests and creating an experience based on future constituents.
3:30 PM A (ADV)
Virtual Alumnae Engagement Is Here to Stay
Mary Lund
Engaging alumnae via Zoom must be an integral part of Advancement plans for the future. It works! Learn how to build a strong virtual alumnae engagement program that integrates and strengths your in-person alumnae engagement! Whether it's a donor solicitation, an evening with a favorite teacher, a career roundtable or professional presentation - let's give all alumnae an opportunity to engage with us no matter where they live in the world.
3:30 PM B (EM)
The Ideal School/Campus Visit
Zane Gizzi
The School/Campus visit is a critical, decisive component of the recruitment process. This session will focus on how to create an unforgettable experience, engaging prospective students and their parents on an emotional as well as a factual level that creates affinity and drives enrollment decisions.
Friday, July 23
11:00 AM A (ADV)
Doubling Down on Stewardship: The Path to Lifetime Giving
Chris Stiles
Learn the art of cultivation and how to establish lifetime relationship with donors. Explore a schedule of how many times to give gratitude touches throughout the year earning the right to ask for the next gift.
11:00 AM B (ADV)
Your Annual Report of Gifts: Recognition and Stewardship
Larry Furey
Whether electronically or in hard copy, the importance of creating an annual donor report of gifts cannot be overstated. In this workshop, you will learn the important components of an annual report, how to use info graphics and donor profiles to enhance readership, and how the report is both a stewardship and solicitation tool. The importance of the draft donor report will also be discussed.
12:30 PM (ADV + EM)
How to Use Digital Marketing to Reach Your Target Audience
Greg Markiton
We live in a digital world with people connected to their personal devices. Learn how to use the latest digital marketing strategies like Facebook Ads, Search Engine Optimization, pay-per-click and even your own website to improve your marketing.
2:00 PM A (ADV)
Planned Giving 101: What is Planned Giving…and How Can I be Successful When I Don’t Have the Time, Budget or Expertise?
Zane Gizzi
This session will introduce the concept of planned giving in an easy-to-understand format intended to demystify what is (incorrectly!) thought of as a complex and “scary” topic. In addition to empowering staff members to immediately engage in this important component of advancement work, it will also define the long-term significance of planned giving in the life of our schools. As small advancement shops that lack adequate staff, work on a shoe-string budget and are stretched in myriad directions, we will discuss how to seamlessly integrate an effective, productive and successful planned giving program into your advancement efforts. (You can do it…I promise!)
2:00 PM B (ADV)
Simplify our Annual Fund and Watch it Grow!
Chris Stiles
A step-by-step, month-by-month training in which participants learn how to implement and grow an annual fund at both the high school and elementary school level.
Monday, July 26
11:00 AM A (ADV)
Stewardship: Strategies to Thank Donors and Keep them Engaged
Greg Markiton
How do you express sincere gratitude to your donors? Stewardship is critical for long-term growth of your advancement program. Learn how to connect and thank your contributors a meaningful way.
11:00 AM B (EM)
Early Childhood Recruitment - the Key to Long Term Growth
Maria Ippolito
Early Childhood enrollment dropped by 26.6 percent nationally during the Covid 19 pandemic. How are you driving enrollment at preschool and kindergarten? This session will explore strategies to improve early childhood enrollment in your school.
12:30 PM A (ADV)
The Art of the Ask: Asking for $100 to $1,000,000!
Chris Stiles
A seminar with role play solicitations that teach the basics of "The Ask". These simple rules can help one learn how to ask for smaller gifts to larger transformational commitments.
12:30 PM B (EM)
Retention: An Essential Component of Successful Enrollment Management
Al Catelli
All corporations and businesses know that it costs far less to retain current customers than to invest in acquiring new customers. Learn the factors that affect retention and retention best practices to help your school improve a significant component of your enrollment management plan.
2:00 PM A (ADV)
Alumni Relations 101: Starts with 1 on 1
Chris Stiles
Learn how to create an alumni retention program from Day 1 of graduation as well as establish relationships throughout school events. This session offers "out of the box" concepts and forward-thinking concepts for alumni programs.
2:00 PM B (EM)
Minimizing Melt with Your Incoming Class
Kevin Dougherty
Learn how to implement an engaging onboarding process for your future customers. Can't count on numbers until opening day!
3:30 PM A (ADV)
Get Your Annual Fund Ready for Success in 2021-22
Larry Furey
Are you ready for a record breaking Annual Fund in 2021-22? Join Larry on this interactive presentation highlighting the best strategies to grow your Annual Fund in dollars and donors in 2021-22. You will LOVE this class!
3:30 PM B (EM)
Parent Ambassadors
Maria Ippolito
Parent referrals and word of mouth are the number one marketing tool. Are you purposefully cultivating your brand champions and empowering your parents recruit for you? Let's take a look at building parent ambassadors within your school to grow enrollment.
Tuesday, July 27
11:00 AM A (ADV)
Creating a High Performing Advancement Committee
Larry Furey
The Advancement Committee is a crucial support to the advancement team and the Head of School. High performing advancement committees make a big difference in our ability to meet the goals and broaden our reach. Learn how to be successful with your school's committee from someone who has built many successful ones!
11:00 AM B (EM)
Boosting your Social Media Presence
Maria Ippolito
Scared of social media? Afraid to dip your toe into the world of social media marketing? We have you covered! This session will Gove over the basics of social media and will also covered various paid social media opportunities to boost your school's presence and increase enrollment.
12:30 PM A (ADV)
Preparing your Head of School or Pastor for a Major Gift Solicitation
Rob Webb
Who is ready to learn how to make a major gift ask? Rob will provide a step by step explanation so that you are ready to start asking for gifts in 2021!
12:30 PM B (EM)
Retention Techniques That Work for Elementary Schools
Kathy Link
Improving your retention rate is one of the most important things you can do to help maintain and grow your enrollment. Learn to identify attrition risks, use data and time more effectively, and be more deliberate in incorporating retention activities into your work plan.
2:00 PM A (ADV)
Capital Campaign Readiness, What Needs to Be in Place
Larry Furey
Campaign planning and a feasibility study can be the critical difference for a successful campaign. Learn more about these important steps from two of the most experienced campaign masterminds in Catholic schools.
2:00 PM B (EM)
Fostering Community Partnerships to Promote Catholic Education
Bob Tift
This class will provide concrete ideas for school leaders to use to expand their networks in the local community. Building and fostering broad community partnerships contributes to a better understanding of our mission and allows us to address misconceptions about Catholic education. We no longer can afford to be the "best kept secret" and need to take every opportunity to promote our extraordinary ministry.
3:30 PM A (ADV)
Building & Strengthening the Partnership between the Advancement and Business Offices
Kevin Quinn + Greg Markiton
The Advancement and Business Offices served essential roles in our school's fulfilling their missions. A strong partnership ensures that our schools have the resources necessary to meet that mission.
Sessions by Enrollment Management Track
ENROLLMENT MANAGEMENT TRACK SESSIONS
July 20
11:00 AM
Enrollment Management 101: The Art & Science to Grow Enrollment
Cathy Donahue
Strategic Enrollment Management is key to growing recruitment and retention outcomes. Learn and assess how effectively your individual school is navigating the Enrollment Management funnel to create tactical targets for growth.
12:30 PM
Marketing 101 Applied to the Catholic School
Al Catelli
Apply indispensable marketing principles and research to positively effect your school's enrollment.
2:00 PM
Define and Deliver Your Value Proposition to Build and Retain Enrollment
Cathy Donahue
Learn how to build word of mouth marketing and target new markets with a value proposition that will fill seats.
3:30 PM
Celebrate, Deliberate, Articulate: Building Goals and Work Plans
Kathy Link
There's no better time to be sure your plans are in place for the coming school year, and this three step process will help you make the most of that planning time! Celebrate your wins, deliberate your strategies, and articulate the tactical plan that will help achieve goals. Planning tool provided.
July 21
11:00 AM
Branding Your School It's Not What You Think!
Al Catelli
Products are made in a factory but brands are created in the mind. - Walter Landor
With schools trying to make a name for themselves, having a strong brand is crucial. Learn what brand is and is not and why it’s critical to impose brand standards.
12:30 PM
Marketing Affordability
Cathy Donahue
Is your Catholic school affordable? This class will show you how to message your price point to attract students and keep them!
2:00 PM
Re-energize your team for 2021
Cathy Donahue
It's been a long year and a half, and ""pivot-fatigue"" is real! Our staff is tired. Learn how to find the energy to recharge your team for a successful 2021-22 school year.
3:30 PM
Managing First Impressions for Elementary Schools
Kathy Link
You don't get a second chance to make a first impression! From the basics (how is your phone answered?) and beyond (do your faculty understand their role?), learn how you can make small adjustments for big impact.
July 22
11:00 AM
Running a Successful Virtual Event. Using Personalization to Target Prospective Families.
Kevin Dougherty
Learn how to run an effective virtual event. Best Practices and example agendas to put in place immediately.
12:30 PM
Customer Service in Catholic Education and its impact on Advancement/Enrollment Management
Zane Gizzi
As the challenges for Catholic Education continue to mount long term viability for our schools is dependent on providing a transformational educational experience that models the best aspects of customer service utilized in the business world. This session will not only explore how to implement those techniques in our advancement/enrollment management efforts, but will also highlight the importance of a customer service mindset for the entire school community – and how to instill it in every staff member.
2:00 PM
Personalizing the High School Admissions Experience
Kevin Dougherty
Personalization is the future of admissions. Learn how to segment you marketing efforts Capturing student interests and creating an experience based on future constituents.
3:30 PM
The Ideal School/Campus Visit
Zane Gizzi
The School/Campus visit is a critical, decisive component of the recruitment process. This session will focus on how to create an unforgettable experience, engaging prospective students and their parents on an emotional as well as a factual level that creates affinity and drives enrollment decisions.
July 23
12:30 PM
How to Use Digital Marketing to Reach Your Target Audience
Greg Markiton
We live in a digital world with people connected to their personal devices. Learn how to use the latest digital marketing strategies like Facebook Ads, Search Engine Optimization, pay-per-click and even your own website to improve your marketing.
July 26
11:00 AM
Early Childhood Recruitment - the Key to Long Term Growth
Maria Ippolito
Early Childhood enrollment dropped by 26.6 percent nationally during the Covid 19 pandemic. How are you driving enrollment at preschool and kindergarten? This session will explore strategies to improve early childhood enrollment in your school.
12:30 PM
Retention: An Essential Component of Successful Enrollment Management
Al Catelli
All corporations and businesses know that it costs far less to retain current customers than to invest in acquiring new customers. Learn the factors that affect retention and retention best practices to help your school improve a significant component of your enrollment management plan.
2:00 PM
Minimizing Melt with Your Incoming Class
Kevin Dougherty
Learn how to implement an engaging onboarding process for your future customers. Can't count on numbers until opening day!
3:30 PM
Parent Ambassadors
Maria Ippolito
Parent referrals and word of mouth are the number one marketing tool. Are you purposefully cultivating your brand champions and empowering your parents recruit for you? Let's take a look at building parent ambassadors within your school to grow enrollment.
July 27
11:00 AM
Boosting your Social Media Presence
Maria Ippolito
Scared of social media? Afraid to dip your toe into the world of social media marketing? We have you covered! This session will Gove over the basics of social media and will also covered various paid social media opportunities to boost your school's presence and increase enrollment.
12:30 PM
Retention Techniques That Work for Elementary Schools
Kathy Link
Improving your retention rate is one of the most important things you can do to help maintain and grow your enrollment. Learn to identify attrition risks, use data and time more effectively, and be more deliberate in incorporating retention activities into your work plan.
2:00 PM
Fostering Community Partnerships to Promote Catholic Education
Bob Tift
This class will provide concrete ideas for school leaders to use to expand their networks in the local community. Building and fostering broad community partnerships contributes to a better understanding of our mission and allows us to address misconceptions about Catholic education. We no longer can afford to be the "best kept secret" and need to take every opportunity to promote our extraordinary ministry.
3:30 PM
4 Questions to Ask Before Adopting a New Social Channel
Angela Brown, Enrollment Marketing Leader
Sessions by Advancement Track
ADVANCEMENT TRACK SESSIONS
July 20
11:00 AM
The Ideal Advancement Program/Office/Team: A Comprehensive Look at the Essential Components of a Comprehensive Advancement Program: Strategy, Operations and Revenue
Chris Hagerty + Larry Furey
The proven Partners in Mission comprehensive model for Advancement has generated hundreds of millions of dollars for Catholic schools, dioceses and religious communities. That success continues for Partners in Mission clients even following this challenging pandemic. Join Partners in Mission Founder Larry Furey and Senior Partner Chris Hagerty to learn strategies and solutions to navigate Annual Giving, Student Recruitment, Capital Campaigns, Major Gifts, Special Events, and more!
12:30 PM
One Day Giving Programs
Zane Gizzi
One Day Giving programs continue to grow for both schools and donors. Learn how to plan and execute a successful one day giving programs with a calendar template. A great session for both large and small Advancement teams.
2:00 PM
The 7 R's of a Face-to-Face Solicitation
Chris Hagerty
This session will help everyone become more comfortable with making those all-important face-to-face major gift solicitations.
3:30 PM
Stewardship: The Key to Donor Loyalty
Zane Gizzi
Stewardship, often neglected and rarely embraced, is an essential component of a robust, fully functioning advancement program. This session will examine the importance of stewardship while offering concrete examples of how to engage donors and say “thank you” with style!
July 21
11:00 AM
Donor-Centric Advancement
Katie Thiemann
Learn about the tenets of donor-centric thinking and how to engage donors in more substantive and long-term relationships
12:30 PM
Keep Events Special ….and Hybrid
Larry Furey
Coming off a year of canceled events, constant pivoting, and virtual everything - it's time to figure out what we want to keep, what we want to rethink, and how to keep the best elements of both worlds. This session will be about just that! Join us to hear and share your best practices for fundraising events, constituent engagement activities, donor recognition events, and more. We will share tips on how to approach hybrid events so you can keep your national audience while bringing back the in-person elements we all missed during the pandemic.
2:00 PM
New to Advancement? Discover the Building Blocks of a Successful Advancement Office
Greg Markiton
The Advancement Office is the wellspring of resources for your school. Unpack the strategies and elements of building a thriving operation within your first 24 months.
3:30 PM
Wave Goodbye to Booster and Non-Advancement Fundraising and Live to Tell About It!
Chris Hagerty
Say goodbye to selling subs, pizza, magazines, candy, and other non-advancement and booster fundraisers! This session will concentrate on how to create a true mission-centered approach to advancement and establish a meaningful culture of philanthropy.
July 22
11:00 AM
Strategic Planning - Six Steps to go from Good to Great
Kathleen Casey
How to for developing an effective strategic plan for Catholic Schools including- keys steps, roles and areas to assess and analyze in order to prioritize allocation of resources and build support for successful implementation of the plan will be presented. Examples of output and deliverables will also be provided to consider.
12:30 PM
Connecting with Major Donors: Getting in the Door and Making the First Approach.
Greg Markiton
The key to major gifts is building the relationship and getting the meeting. Greg will share specific strategies to get meetings, and to get the results you are looking for once you are eye to eye with your prospects.
2:00 PM
Strengthening Board Support in Turbulent Times
Bob Tift + Kevin Quinn
The 2021-22 school year will require Catholic school leaders to assess and incorporate the many lessons learned during this past year. This course offers proactive solutions for school leaders hoping to demonstrate to their boards, a level preparedness that instills confidence and support.
3:30 PM
Virtual Alumnae Engagement Is Here to Stay
Mary Lund
Engaging alumnae via Zoom must be an integral part of Advancement plans for the future. It works! Learn how to build a strong virtual alumnae engagement program that integrates and strengths your in-person alumnae engagement! Whether it's a donor solicitation, an evening with a favorite teacher, a career roundtable or professional presentation - let's give all alumnae an opportunity to engage with us no matter where they live in the world.
July 23
11:00 AM
Doubling Down on Stewardship: The Path to Lifetime Giving
Chris Stiles
Learn the art of cultivation and how to establish lifetime relationship with donors. Explore a schedule of how many times to give gratitude touches throughout the year earning the right to ask for the next gift.
11:00 AM
Your Annual Report of Gifts: Recognition and Stewardship
Larry Furey
Whether electronically or in hard copy, the importance of creating an annual donor report of gifts cannot be overstated. In this workshop, you will learn the important components of an annual report, how to use info graphics and donor profiles to enhance readership, and how the report is both a stewardship and solicitation tool. The importance of the draft donor report will also be discussed.
12:30 PM
How to Use Digital Marketing to Reach Your Target Audience
Greg Markiton
We live in a digital world with people connected to their personal devices. Learn how to use the latest digital marketing strategies like Facebook Ads, Search Engine Optimization, pay-per-click and even your own website to improve your marketing.
2:00 PM
Simplify our Annual Fund and Watch it Grow!
Chris Stiles
A step-by-step, month-by-month training in which participants learn how to implement and grow an annual fund at both the high school and elementary school level.
2:00 PM
Planned Giving 101: What is Planned Giving…and How Can I be Successful When I Don’t Have the Time, Budget or Expertise?
Zane Gizzi
This session will introduce the concept of planned giving in an easy-to-understand format intended to demystify what is (incorrectly!) thought of as a complex and “scary” topic. In addition to empowering staff members to immediately engage in this important component of advancement work, it will also define the long-term significance of planned giving in the life of our schools. As small advancement shops that lack adequate staff, work on a shoe-string budget and are stretched in myriad directions, we will discuss how to seamlessly integrate an effective, productive and successful planned giving program into your advancement efforts. (You can do it…I promise!)
July 26
11:00 AM
Stewardship: Strategies to Thank Donors and Keep them Engaged
Greg Markiton
How do you express sincere gratitude to your donors? Stewardship is critical for long-term growth of your advancement program. Learn how to connect and thank your contributors a meaningful way.
12:30 PM
The Art of the Ask: Asking for $100 to $1,000,000!
Chris Stiles
A seminar with role play solicitations that teach the basics of "The Ask". These simple rules can help one learn how to ask for smaller gifts to larger transformational commitments.
2:00 PM
Alumni Relations 101: Starts with 1 on 1
Chris Stiles
Learn how to create an alumni retention program from Day 1 of graduation as well as establish relationships throughout school events. This session offers "out of the box" concepts and forward-thinking concepts for alumni programs.
3:30 PM
Get Your Annual Fund Ready for Success in 2021-22
Larry Furey
Are you ready for a record breaking Annual Fund in 2021-22? Join Larry on this interactive presentation highlighting the best strategies to grow your Annual Fund in dollars and donors in 2021-22. You will LOVE this class!
July 27
11:00 AM
Creating a High Performing Advancement Committee
Larry Furey
The Advancement Committee is a crucial support to the advancement team and the Head of School. High performing advancement committees make a big difference in our ability to meet the goals and broaden our reach. Learn how to be successful with your school's committee from someone who has built many successful ones!
12:30 PM
Preparing your Head of School or Pastor for a Major Gift Solicitation
Rob Webb
Who is ready to learn how to make a major gift ask? Rob will provide a step by step explanation so that you are ready to start asking for gifts in 2021!
2:00 PM
Capital Campaign Readiness, What Needs to Be in Place
Larry Furey
Campaign planning and a feasibility study can be the critical difference for a successful campaign. Learn more about these important steps from two of the most experienced campaign masterminds in Catholic schools.
3:30 PM
Building & Strengthening the Partnership between the Advancement and Business Offices
Kevin Quinn + Greg Markiton
The Advancement and Business Offices served essential roles in our school's fulfilling their missions. A strong partnership ensures that our schools have the resources necessary to meet that mission.
Sessions by Alphabetical Order
Sessions for Elementary Schools
July 20 - 11:00 AM
Enrollment Management 101: The Art & Science to Grow Enrollment
Cathy Donahue
Strategic Enrollment Management is key to growing recruitment and retention outcomes. Learn and assess how effectively your individual school is navigating the Enrollment Management funnel to create tactical targets for growth.
July 20 - 12:30 PM
Marketing 101 Applied to the Catholic School
Al Catelli
Apply indispensable marketing principles and research to positively effect your school's enrollment.
July 20 - 2:00 PM
Defining and Delivering Our Value Proposition to Build and Retain Enrollment
Cathy Donahue
Learn how to build word of mouth marketing and target new markets with a value proposition that will fill seats.
July 20 - 3:30 PM
Celebrate, Deliberate, Articulate: Building Goals and Work Plans
Kathy Link
There's no better time to be sure your plans are in place for the coming school year, and this three step process will help you make the most of that planning time! Celebrate your wins, deliberate your strategies, and articulate the tactical plan that will help achieve goals. Planning tool provided.
July 21 - 11:00 AM
Branding Your School It's Not What You Think!
Al Catelli
Products are made in a factory but brands are created in the mind. - Walter Landor
With schools trying to make a name for themselves, having a strong brand is crucial. Learn what brand is and is not and why it’s critical to impose brand standards.
July 21 - 12:30 PM
Marketing Affordability
Cathy Donahue
Is your Catholic school affordable? This class will show you how to message your price point to attract students and keep them!
July 21 - 3:30 PM
Managing First Impressions for Elementary Schools
Kathy Link
You don't get a second chance to make a first impression! From the basics (how is your phone answered?) and beyond (do your faculty understand their role?), learn how you can make small adjustments for big impact.
July 23 - 2:00 PM
Simplify our Annual Fund and Watch it Grow!
Chris Stiles
A step-by-step, month-by-month training in which participants learn how to implement and grow an annual fund at both the high school and elementary school level.
July 26 - 11:00 AM
Early Childhood Recruitment - the Key to Long Term Growth
Maria Ippolito
Early Childhood enrollment dropped by 26.6 percent nationally during the Covid 19 pandemic. How are you driving enrollment at preschool and kindergarten? This session will explore strategies to improve early childhood enrollment in your school.
July 27 - 11:00 AM
Boosting your Social Media Presence
Maria Ippolito
Scared of social media? Afraid to dip your toe into the world of social media marketing? We have you covered! This session will Gove over the basics of social media and will also covered various paid social media opportunities to boost your school's presence and increase enrollment.
July 27 - 12:30 PM
Retention Techniques That Work for Elementary Schools
Kathy Link
Improving your retention rate is one of the most important things you can do to help maintain and grow your enrollment. Learn to identify attrition risks, use data and time more effectively, and be more deliberate in incorporating retention activities into your work plan.
Sessions for Diocesan Schools
July 20 11:00 AM
The Ideal Advancement Program/Office/Team: A Comprehensive Look at the Essential Components of a Comprehensive Advancement Program: Strategy, Operations and Revenue
Chris Hagerty + Larry Furey
The proven Partners in Mission comprehensive model for Advancement has generated hundreds of millions of dollars for Catholic schools, dioceses and religious communities. That success continues for Partners in Mission clients even following this challenging pandemic. Join Partners in Mission Founder Larry Furey and Senior Partner Chris Hagerty to learn strategies and solutions to navigate Annual Giving, Student Recruitment, Capital Campaigns, Major Gifts, Special Events, and more!
July 20 11:00 AM
Enrollment Management 101: The Art & Science to Grow Enrollment
Cathy Donahue
Strategic Enrollment Management is key to growing recruitment and retention outcomes. Learn and assess how effectively your individual school is navigating the Enrollment Management funnel to create tactical targets for growth.
July 20 12:30 PM
Marketing 101 Applied to the Catholic School
Al Catelli
Apply indispensable marketing principles and research to positively effect your school's enrollment.
July 21 11:00 AM
Branding Your School It's Not What You Think!
Al Catelli
Products are made in a factory but brands are created in the mind. - Walter Landor
With schools trying to make a name for themselves, having a strong brand is crucial. Learn what brand is and is not and why it’s critical to impose brand standards.
July 21 12:30 PM
Marketing Your Catholic School Affordability to Attract and Retain Students
Cathy Donahue
Is your Catholic school affordable? This class will show you how to message your price point to attract students and keep them!
July 21 3:30 PM
Managing First Impressions for Elementary Schools
Kathy Link
You don't get a second chance to make a first impression! From the basics (how is your phone answered?) and beyond (do your faculty understand their role?), learn how you can make small adjustments for big impact.
July 23 12:30 PM
How to Use Digital Marketing to Reach Your Target Audience
Greg Markiton
We live in a digital world with people connected to their personal devices. Learn how to use the latest digital marketing strategies like Facebook Ads, Search Engine Optimization, pay-per-click and even your own website to improve your marketing.
July 23 2:00 PM
Simplify our Annual Fund and Watch it Grow!
Chris Stiles
A step-by-step, month-by-month training in which participants learn how to implement and grow an annual fund at both the high school and elementary school level.
July 26 11:00 AM
Early Childhood Recruitment - the Key to Long Term Growth
Maria Ippolito
Early Childhood enrollment dropped by 26.6 percent nationally during the Covid 19 pandemic. How are you driving enrollment at preschool and kindergarten? This session will explore strategies to improve early childhood enrollment in your school.
July 26 12:30 PM
Retention: An Essential Component of Successful Enrollment Management
Al Catelli
All corporations and businesses know that it costs far less to retain current customers than to invest in acquiring new customers. Learn the factors that affect retention and retention best practices to help your school improve a significant component of your enrollment management plan.
July 26 3:30 PM
Get Your Annual Fund Ready for Success in 2021-22
Larry Furey
Are you ready for a record breaking Annual Fund in 2021-22? Join Larry on this interactive presentation highlighting the best strategies to grow your Annual Fund in dollars and donors in 2021-22. You will LOVE this class!
July 26 3:30 PM
Parent Ambassadors
Maria Ippolito
Parent referrals and word of mouth are the number one marketing tool. Are you purposefully cultivating your brand champions and empowering your parents recruit for you? Let's take a look at building parent ambassadors within your school to grow enrollment.
July 27 11:00 AM
Boosting your Social Media Presence
Maria Ippolito
Scared of social media? Afraid to dip your toe into the world of social media marketing? We have you covered! This session will Gove over the basics of social media and will also covered various paid social media opportunities to boost your school's presence and increase enrollment.
July 27 12:30 PM
Retention Techniques That Work for Elementary Schools
Kathy Link
Improving your retention rate is one of the most important things you can do to help maintain and grow your enrollment. Learn to identify attrition risks, use data and time more effectively, and be more deliberate in incorporating retention activities into your work plan.